In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about where they see digital advertising heading in 2017.
We’re proud to announce that our integration with Twitter has launched – providing viewability measurement for Twitter video inventory.
Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for the industry.
In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward. With their leadership, we hope to make this solution a true industry standard.
Augmented reality (AR), virtual reality (VR), and a combination of the two known in the industry as mixed reality (MR) have the potential to create a whole new platform, ecosystem, and media that will offer new and exciting ways to engage with customers.
Despite influx of investment, mobile still faces significant measurement challenges preventing us from truly understanding the impact of the medium. The primary reason behind this challenge is the lack of cookies in mobile applications.
Wearables, such as the recently released Apple Watch, offer an opportunity for brands to reach audiences in a personalized way, offering true one-to-one marketing. While the industry is still in beta for wearables, there are factors that can be examined during these early stages to prepare for when this new opportunity is ready to be fully embraced.