Unlocking scale for mobile ad verification with Open Measurement
IAS and the IAB Tech Lab announce the Open Measurement SDK to brings transparency and consistency to in-app mobile advertising
New data captures the shift to mobile during major TV events
New IAS data captures the way audiences shift their attention to mobile during major television events.
Case study: Improve your social viewability
Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.
Three tips to protect your in-app investment
Three tips for protecting and maintaining brand safety for your in-app digital advertising investment.
Mobile Webinar Q&A: Using data to protect your brand
IAS and MoPub Q&A on the latest tips and tricks for identifying the highest quality mobile inventory while keeping your brand safe.
Dig into the Data: Keeping your brand safe in a mobile-first world
Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We...
Why consumer-based metrics matter
Advertising has one high-level objective: to influence consumer behavior in a manner that creates value for the brand. Learn why consumer based metrics are the key to achieving that goal.
Oath: What is Native Advertising and where is it headed?
This is the first in a series on native advertising by Oath. Native has transformed digital advertising. But what is native advertising exactly? At its simplest, native ads are a form of paid media where the advertising experience follows the...
Media Quality Report: Q&A on mobile
During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our mobile benchmarks and what they mean for the marketplace.
Closing the gap with uniform standards for viewability
Standardizing with the Open Measurement SDK With a 69% increase in mobile in-app use year-over-year, it’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. As an advertiser, and not unlike any other device,...
