In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Click below to see what’s top of mind for the year.
The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands...
IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.