In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Click below to see what’s top of mind for the year.
Publishers and platforms can demonstrate the true impact of their inventory, optimize for engagement, and align with advertiser KPIs with Quality Attention. Read more here.
The digital advertising landscape is undergoing a monumental shift with the rapid rise of Connected TV (CTV). As viewers increasingly move from traditional linear TV to streaming platforms, advertisers are uncovering new opportunities and challenges. At the heart of this...
IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.