We surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about trends, innovators, and predictions for 2017.
Click below to see which companies made the list of top innovators of 2016.
Every year, major cultural moments like awards season, the Super Bowl, or March Madness generate headlines, social media buzz, and countless opportunities for advertisers to connect with highly engaged audiences. But overblocking has been an ongoing issue. For example, this...
Access greater control over brand-suitable ad placements on TikTok Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your...
In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....