We surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about trends, innovators, and predictions for 2017.
Click below to see which companies made the list of top innovators of 2016.
Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.
TikTok has grown rapidly — and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement. Read...
Detect misinformation to safeguard and scale your brand on TikTok Avoiding misinformation is critical for maintaining brand reputation — and driving business results. IAS found that 75% of consumers feel less favorably toward brands that advertise near misinformation, while brands...