Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.
IAS is thrilled to acknowledge Spark Foundry as the first U.S. agency to receive IAS Expert and Expert Plus certifications.
With IAS invalid traffic (IVT) measurement and impression counts in Frameplay's gaming ecosystem, marketers can verify that their valuable intrinsic in-game ad placements are seen with precise impression counts in a fraud-free environment.
IAS Announces Updates to Integration with Google for Automated Campaign Management in Campaign Management 360
With the risk of human error and programmatic glitches, it's critical for marketers to find a time-saving solution that allows for flexibility throughout each campaign. How can marketers drive efficiencies without sacrificing control?
IAS Total Media Quality Now Includes Brand Safety and Suitability Measurement for Google Video Partners
IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.
At IAS, our mission is to be the global benchmark for trust and transparency in digital media quality. We deliver the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Over the...