ICYMI: Navigating the New Era of Trust in AI Advertising
Explore key takeaways from ADWEEK House on trust, brand safety, and third-party measurement in AI advertising with OpenAI, IAS, and Omnicom Media.
The Next Horizon in Digital Advertising: Brand Safety and Opportunity in AI-Native Environments
Discover how IAS is establishing independent brand safety and verification standards for AI-native advertising environments like ChatGPT Ads.
First-Party Data Just Got A Lot Smarter: IAS and Databricks CustomerLake
Bypass technical bottlenecks and turn static customer data into dynamic, high-converting audiences at the speed of AI with IAS and Databricks CustomerLake.
IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk
Building upon the AI-driven brand safety and suitability solutions previously introduced for the Spotify Audience Network, IAS is bringing unmatched precision to the space. Through an expanded partnership with Spotify, IAS has launched episode-level pre-bid optimization for programmatic audio—available first...
Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads
Maximize ROI on Meta's Threads! IAS expands its AI-driven Content Block Lists to Threads feed, offering real-time, customized brand protection and industry-leading AI classification for confident scaling.
Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions
Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok’s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media...
IAS + Burt Intelligence: Bringing Publishers a Unified View of Their Data
IAS is partnering with Burt Intelligence, a leading analytics and reporting platform built specifically for digital publishers. Together, we’re making it easier for publishers and sell-side platforms to unify their data, verify quality, and streamline operations — all in one...
IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps
We’re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.
TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers
IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business.
IAS Expands Brand Safety & Suitability Measurement to Threads
As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you...
Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership
Publica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung...
Driving Media Efficiency for Mid-Market Advertisers with StackAdapt
Launch programmatic campaigns with greater confidence and accuracy in StackAdapt At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP. Advertisers...
