Events & Videos Archives

IAS discusses the impact of in-game advertising standards

IAS discusses the impact of in-game advertising standards

What impact have the updated in-game ad standards had? Six months after the launch of the updated intrinsic in-game ad standards, IAS sat on a panel with Anzu, the IAB, and NBCUniversal to uncover what impact these standards have had...

March 13, 2023

Brand Safety & Suitability CTV & Video Events & Videos Featured Mobile & In-App

Watch On-Demand: Gaining Big in Gaming webinar

On March 7, join IAS and top thought leaders from Xaxis, Anzu, and The Trade Desk to explore opportunities in the gaming landscape and uncover why marketers should prioritize safety and suitability while capitalizing on the gaming boom.

February 17, 2023

IAS talks value-first targeting at AdWeek NexTech

Contextual Targeting Events & Videos

IAS talks value-first targeting at AdWeek NexTech

Value-First Targeting: How context keeps your brand’s goals at the forefront We’re entering a new era of targeting. As the deprecation of cookies looms, alternative audience targeting strategies have emerged. Contextual targeting, perhaps the most sophisticated tactic of them all,...

January 14, 2023

Top takeaways from Advertising Week New York

Audio Events & Videos Mobile & In-App

Top takeaways from Advertising Week New York

At this year’s Advertising Week New York, marketers from across the industry gathered at The Market Line on New York City’s Lower East Side to discuss the latest advertising trends and hear perspectives from some of the industry's top thought leaders. IAS and Publica had a lot to share at AWNY — check out the top takeaways from our sessions here.

October 27, 2022

Brand Safety & Suitability CTV & Video Events & Videos Programmatic

IAS & Diageo talk media quality and transparency

How brands can champion connection to their consumers Transparency has become a critical piece in marketing strategies. As a global leader in beverage alcohol, Diageo relies on full visibility into where their ads are being served to ensure they’re reaching...

October 1, 2022

Quick Bytes: How Viewability Makes Every Impression Count

CTV & Video Events & Videos Mobile & In-App Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

Events & Videos Featured

IAS Cannes Lions Wrap Up

At this year's long-awaited festival, IAS led discussions exploring all things digital. Our programming featured top industry thought leaders who shared their unique perspectives on the current state of media quality. No worries if you didn't make it to the French Riviera this year— check out our panel recap for some of our favorite Cannes sound bites and highlights.

July 6, 2022

IAS Discusses Context and Ad Engagement at Digital Ascendant

Contextual Targeting CTV & Video Events & Videos Mobile & In-App

IAS Discusses Context and Ad Engagement at Digital Ascendant

Maximizing Audience Engagement with Context As the looming deprecation of cookies continues to approach the digital advertising industry, one thing is clear – the key to connecting with audiences is drastically changing. That’s where the next generation of targeting comes...

May 19, 2022

IAS Joins Advertising Week LATAM in Mexico City

Contextual Targeting CTV & Video Events & Videos

IAS Joins Advertising Week LATAM in Mexico City

IAS returned to this year’s Advertising Week LATAM Leadership Forum in Mexico City, featuring a presentation from Michelle Feerman, Sales Director at IAS. As part of this conversation, we shared the latest industry trends and technology, including the use of...

April 27, 2022

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Category: Events & Videos

IAS discusses the impact of in-game advertising standards

Watch On-Demand: Gaining Big in Gaming webinar

IAS talks value-first targeting at AdWeek NexTech

Top takeaways from Advertising Week New York

IAS & Diageo talk media quality and transparency

Quick Bytes: How Viewability Makes Every Impression Count

IAS Cannes Lions Wrap Up

IAS Discusses Context and Ad Engagement at Digital Ascendant

IAS Joins Advertising Week LATAM in Mexico City

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