Category: Events & Videos

IAS returned to this year’s Advertising Week LATAM Leadership Forum in Mexico City, featuring a presentation from Michelle Feerman, Sales Director at IAS.  As part of this conversation, we shared the latest industry trends and technology, including the use of...

Context is Key: Revolutionizing Advertising Strategies with Relevance When it comes to brands’ advertising strategies, it’s no secret that context matters. State Farm has mastered contextual audience targeting, proving that this approach certainly plays a role in memorable, eye-catching, and,...