In our “Post-Cookie Fallout” webinar, we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. Now, we're answering questions from our attendees.
In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers to identify new ways to gain from previously unmonetized inventory and maximize yield, all while maintaining the inventory quality that your advertisers care about most.
IAB Canada hosted a webinar with our team to discuss the Halo Effect Study. In the webinar IAS Product Marketing Director, Rossmary Gil, explains the impact of ads viewed in high quality vs. low quality environments, concluding that high quality environments matter to consumers.
Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the perfect gift.
Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from a converged video world and stressed the importance of partnerships in order to scale the latest Connected TV (CTV) environment.
We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that's set to overtake traditional TV advertising in the next decade? With new innovation comes the need to establish lasting partnerships to achieve success.
In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself.