Channels Archives

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

As the World Cup heads into the final matches, new IAS media quality data highlights an interesting nuance for digital advertisers. While raw metrics show that invalid traffic (IVT) and Made for Advertising (MFA) rates actually decreased after kickoff, predictive...

July 10, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 21st Edition

Explore the annual media quality report to uncover insights and benchmarks for evaluating digital advertising performance.

July 9, 2026

Brand Safety & Suitability Product Social Platforms

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Integral Ad Science (IAS) is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio investments, ensuring consistency across the entire YouTube...

June 11, 2026

Brand Safety & Suitability Featured Product Social Platforms

Stop Wasting Ad Dollars: How Social Optimization Changes the Math

Stop wasting social ad spend in 2026. Learn how IAS Social Optimization boosts engagement, lowers CPMs, and reduces unsuitable impressions for more efficient, data-driven campaigns.

May 22, 2026

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

Featured Our Partners Social Platforms

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

Maximize ROI on Meta's Threads! IAS expands its AI-driven Content Block Lists to Threads feed, offering real-time, customized brand protection and industry-leading AI classification for confident scaling.

May 18, 2026

What Winning Brands Do Differently on Social in 2026

In this environment, the brands winning on social aren't just spending more. They're operating smarter. They've made a fundamental shift in how they think about social media quality — and it's showing up in their results.

April 30, 2026

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

CTV & Video Featured Product

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

IAS is closing the transparency gap with IAS Total TV. This comprehensive suite of solutions is designed specifically to bring the clarity and accountability of linear broadcast to the streaming world.

April 27, 2026

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Our Partners Product Social Platforms

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok’s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media...

April 20, 2026

Why Brand Safety on Social Is No Longer Enough

The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total...

April 16, 2026

Brand Safety & Suitability CTV & Video Featured Guides

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...

April 13, 2026

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Category: Channels

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Media Quality Report: 21st Edition

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Stop Wasting Ad Dollars: How Social Optimization Changes the Math

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

What Winning Brands Do Differently on Social in 2026

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Why Brand Safety on Social Is No Longer Enough

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

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