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Share on XControlling where your brand appears is becoming increasingly complex in the AI-era of media. The proliferation of digital video content continues expanding alongside the availability of new AI tools for generating content more rapidly than ever, making proactive control over media quality even more essential for the world’s leading brands who are now facing new questions around content quality, brand safety, and media trust. To address this, IAS is bringing Low-Quality GenAI Avoidance to Social and Video platforms, providing advertisers automated solutions that safeguards their brand with proprietary IAS AI Slop detection and avoidance capabilities.
Launching first on YouTube, IAS is arming brands with even sharper control over their campaigns with the inclusion of Low-Quality GenAI detection and avoidance available today with YouTube Optimization and Total Media Quality (TMQ) solutions from IAS, globally.
What's new for advertiser’s strategy:
- Custom Brand Suitability: Layer Low-Quality GenAI avoidance directly into your existing setup alongside industry categories, contextual categories, and your own Custom Brand Segments.
- Automated Avoidance: Exclude content before your bid is placed with automated daily refreshes behind the scenes, eliminating the need to build and maintain manual workflows for your team.
- Granular Post-Bid Reporting: Measure media quality performance after impressions are served with TMQ. Gain clear visibility into content-level data and key engagement metrics, including Audio/Video On-Screen and Completed (AVOC) rates.
As digital video expands alongside new AI tools, proactive control over media quality is essential. Bringing Low-Quality GenAI Avoidance to Social and Video platforms gives advertisers an automated way to safeguard brand equity without sacrificing reach.
All categories are based on proprietary brand suitability definitions created by Integral Ad Science. Classifications are built by Integral Ad Science using contextual signals from the YouTube Data API, and are not reviewed by Google.
Contact your IAS account representative to activate Low-Quality GenAI Avoidance for your campaigns.
