Featured partner: AudienceScience
We interviewed Tim Barnes, Chief Product Officer at AudienceScience.
Video viewability: Kevin Lenane at Beet Retreat 2016
While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline...
Featured partner: Drawbridge
Interview with Brian Ferrario, VP of Marketing at Drawbridge.
The video landscape is a changin’
With the escalating importance of video advertising, we’ve been carefully examining the overall video landscape and its evolution.
The current state of media quality in digital advertising
The Integral Ad Science Q3 2015 UK Media Quality Report highlights the current state of media quality in online advertising, presenting an analysis of trends in viewability, online brand safety risk and ad fraud.
Beyond one room, one couch, one screen
Kevin Lenane, GM of Video, considers the fragmentation of viewer attention and viewing habits, and its effects on digital advertising in VideoNuze.
Money’s coming to video but the industry isn’t ready
Kevin Lenane, GM of Video, dives into the obstacles that video advertising faces in AdExchanger's "On TV and Video" column.
Time for advertisers to really know what they’re getting online
Demand for video advertising is soaring with annual double-digit growth projected for the foreseeable future. This means now is the time for the industry to develop adequate checks and balances to ensure advertisers are buying what they think they’re buying...
Mobile advertisers need a cookie-crumb trail to follow
Despite influx of investment, mobile still faces significant measurement challenges preventing us from truly understanding the impact of the medium. The primary reason behind this challenge is the lack of cookies in mobile applications.
The top challenges to ‘watch’ out for in wearable advertising
Wearables, such as the recently released Apple Watch, offer an opportunity for brands to reach audiences in a personalized way, offering true one-to-one marketing. While the industry is still in beta for wearables, there are factors that can be examined...
