Publisher Archives

IAS Quality Connect Brings Transparency to Publisher Campaign Optimization

IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.

June 18, 2026

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

Case Studies Featured Open Web Publisher

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by...

April 7, 2026

IAS + Burt Intelligence: Bringing Publishers a Unified View of Their Data

Insights Open Web Our Partners Publisher

IAS + Burt Intelligence: Bringing Publishers a Unified View of Their Data

IAS is partnering with Burt Intelligence, a leading analytics and reporting platform built specifically for digital publishers. Together, we’re making it easier for publishers and sell-side platforms to unify their data, verify quality, and streamline operations — all in one...

December 10, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Open Web Publisher Research Social Platforms Viewability

The 2026 Industry Pulse Report

The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.

December 8, 2025

Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership

CTV & Video Our Partners Publisher

Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership

Publica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung...

September 30, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Publisher Research

The 2025 Industry Pulse Report

From shifting priorities to anticipated challenges, this year’s Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.

November 19, 2024

Quality Attention For Publishers and Platforms

Attention Featured Insights Publisher

Quality Attention For Publishers and Platforms

Publishers and platforms can demonstrate the true impact of their inventory, optimize for engagement, and align with advertiser KPIs with Quality Attention. Read more here.

October 3, 2024

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

Efficiency & Optimization Featured Insights Publisher Viewability

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.

June 13, 2024

WHITE PAPER: Master the Art of CTV Monetization

CTV & Video Publisher Research

WHITE PAPER: Master the Art of CTV Monetization

It has never been more important for streaming publishers to build ad breaks that enable them to grow their share of advertising budgets while also providing audiences with a seamless, linear-like experience. Read more here.

May 6, 2024

Publisher

IAS’s Commitment to Driving Engagement for Publishers

Read more about how IAS is building a healthier digital ecosystem with MFA measurement for publishers.

April 18, 2024

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Category: Publisher

IAS Quality Connect Brings Transparency to Publisher Campaign Optimization

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

IAS + Burt Intelligence: Bringing Publishers a Unified View of Their Data

The 2026 Industry Pulse Report

Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership

The 2025 Industry Pulse Report

Quality Attention For Publishers and Platforms

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

WHITE PAPER: Master the Art of CTV Monetization

IAS’s Commitment to Driving Engagement for Publishers

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