Improve Transparency and Visibility with IAS’s Quality Partner Program
Don't let a lack of transparency slow you down. Gain greater recognition among the top brands and advertisers as an IAS Quality Partner.
Industry-leading media quality on Amazon Publisher Services Connections Marketplace
IAS is integrating with Amazon Publisher Services (APS) as the first verification provider on APS's Connections Marketplace — a services marketplace where publishers can easily activate technology solutions with little or no new development work, saving them time and creating...
Watch On-Demand: A Critical Relationship – Advertisers and the Press
Advertisers and news platforms have a dynamic, long-standing relationship, and for good reason. Brands have historically played a critical role in supporting media, and ultimately, free press. However, in the wake of increasingly widespread misinformation and fake news, some advertisers...
Lisa Utzschneider Speaks at AdExchanger’s Industry Preview
Lisa Utzschneider, IAS’s Chief Executive Officer, spoke at AdExchanger’s Industry Preview on February 22 as part of the “Going Public in Ad Tech” webinar. Throughout the conversation, Lisa and a panel of industry experts shared insights on the experience of...
IAS Talks CTV at the AdMonsters Publisher Forum
Streaming Showdown: Winning over divided consumer attention Consumers pressed play in unprecedented numbers in the past year, as remote work took center stage and Connected TV (CTV) consumption grew. Recently, IAS rode the CTV wave with our exciting acquisition of...
Analytics Deep Dive: IAS Publisher UI
At IAS, innovation is behind everything we do—even our reporting and UI. We strive to continuously improve our capabilities, ease-of-use, and to increase efficiency. These improvements and innovations allow our clients to focus on reaching their campaign and performance goals....
Driving Efficiencies: Download our Automated Tag Guide
IAS recognizes the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...
Watch On-Demand: Cookieless Campaigns
Cookie deprecation has sparked quite the conversation Among the many changes we’ve experienced in 2020, cookie deprecation has the industry talking. Concerns about data privacy have not only led to increasing legislation but are also driving technological change. Still, the...
Tech Talk with MoPub: Driving scale with standardized measurement
As technology and trends evolve, mobile usage continues to grow. IAS spoke with MoPub, a Twitter company, about the importance and value of adopting the OM SDK.
The Post-Cookie Fallout: Webinar Q&A
In our “Post-Cookie Fallout” webinar, we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. Now, we're answering questions from our attendees.
