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Share on XIn digital advertising, publishers and advertisers ultimately want the exact same thing: a successful, high-performing campaign. But achieving that alignment can sometimes feel like a game of telephone. Publishers work incredibly hard to meet a brand’s specific media quality and safety standards, but without a direct window into how those campaign preferences are configured, it can feel like trying to hit a moving target.
This isn’t due to a lack of effort on either side—it’s simply a long-standing transparency gap in the ecosystem. However, it often leads to unintentional impression blocks, under-delivery, and a lot of stressful, manual back-and-forth between busy ad ops teams and agencies.
To help close this gap and make collaboration seamless, IAS has launched Quality Connect: a dedicated supply-side solution for publisher customers available within the IAS Pulse platform. IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.
“The quality of a media buy shouldn’t be a secret. For too long, publishers and advertisers have had to work across information gaps that create friction, waste, and missed opportunity. Quality Connect gives both sides a more transparent way to work together – helping publishers deliver against advertiser standards with confidence, while giving advertisers greater trust in the quality and performance of their media investments.”
– Lisa Utzschneider, CEO of Integral Ad Science
Turning Guesswork into Teamwork: Three Core Capabilities
Quality Connect integrates advertiser campaign preferences directly into the publisher workflow, replacing manual guesswork with automated transparency through three key features:
- Campaign Transparency (Available Today): Get immediate, direct visibility into an advertiser’s configured brand safety, suitability, fraud blocking, and keyword exclusion settings right inside the IAS Pulse UI. Best of all, it’s available to publisher clients at no additional cost.
- Campaign Reporting (Coming Q3 2026): Run on-demand, in-flight reports using advertiser impression data. Access to real-time metrics like viewability and invalid traffic (IVT) lets you spot and troubleshoot discrepancies early, before they impact revenue or campaign delivery.
- Campaign Segments (Coming Q3 2026): Automatically group an advertiser’s safety, suitability, and keyword criteria into a single, dynamic avoidance segment. When the advertiser updates their preferences, the segment updates automatically—saving your ad ops team from tedious manual adjustments and reducing wasted impressions.
Smarter Workflows, Stronger Partnerships
When buyers and sellers operate from a shared source of truth, everybody wins. Quality Connect allows publishers to protect their yield, maximize inventory value, and deliver seamless campaign launches, while giving advertisers complete confidence that their media investments are landing exactly as intended.
Early adopters are already seeing how this transparency transforms daily operations.
“Having our advertisers’ brand safety preferences readily accessible through Quality Connect has not only improved efficiency during campaign setup, execution, and optimization, but has also elevated the level of service we provide to our clients. Rather than spending time chasing down details, we’re able to focus on delivering seamless campaign launches, optimizing toward client KPIs, and eliminating unnecessary back-and-forth throughout the process.”
– Samantha Carola, Director of Digital Client Services, US at the Financial Times
“Thanks to Quality Connect, we have immediate access to the advertisers’ quality metric settings. With such a direct view of the brand safety and context control segments applied to campaigns, we reduce email exchanges with clients, optimize setup times, and can guarantee performance aligned with quality objectives right from the start.”
– Vittoriana Erba, Senior Campaign Manager at AdKaora
“IAS Quality Connect gives us a single, transparent source for our clients’ brand safety and suitability requirements—fast, complete, and easy to apply. It cuts unnecessary back-and-forth, reduces setup risk, and helps us execute campaigns more efficiently for agencies, advertisers, and our teams.”
– Svenja Onasch, Head of Data Management, iq digital media marketing gmbh
Ready to streamline your campaign execution and elevate your client service? Reach out to your IAS representative today to learn how to activate Quality Connect.
