Events & Videos Archives

Watch On-Demand: A Critical Relationship – Advertisers and the Press

Advertisers and news platforms have a dynamic, long-standing relationship, and for good reason. Brands have historically played a critical role in supporting media, and ultimately, free press. However, in the wake of increasingly widespread misinformation and fake news, some advertisers...

March 31, 2022

IAS and State Farm Talk Contextual Targeting at SXSW

Contextual Targeting CTV & Video Events & Videos

IAS and State Farm Talk Contextual Targeting at SXSW

Context is Key: Revolutionizing Advertising Strategies with Relevance When it comes to brands’ advertising strategies, it’s no secret that context matters. State Farm has mastered contextual audience targeting, proving that this approach certainly plays a role in memorable, eye-catching, and,...

March 12, 2022

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Events & Videos Proprietary Platforms Publisher

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Lisa Utzschneider, IAS’s Chief Executive Officer, spoke at AdExchanger’s Industry Preview on February 22 as part of the “Going Public in Ad Tech” webinar. Throughout the conversation, Lisa and a panel of industry experts shared insights on the experience of...

February 21, 2022

Brand Safety & Suitability Contextual Targeting CTV & Video Events & Videos

IAS Discusses the Future of Context at IAB’s Annual Leadership Meeting

Beyond Brand Safety & Suitability: Looking to the Future of Context It’s undeniable that brand safety and suitability are essential to any marketing strategy. Avoiding risky content such as misinformation is critical to protecting a brand’s reputation, but finding ideal...

February 1, 2022

Events & Videos

IAS joins Brand Innovators Kickoff Summit

2022 Brand Innovators Kickoff Summit: Setting the Stage for 2022 This year at the Brand Innovators 2022 Kickoff Summit, IAS had the pleasure of hosting a fireside chat with Ally’s Chief Marketing Officer, Andrea Brimmer. If you weren’t able to...

January 14, 2022

Brand Safety & Suitability Events & Videos Proprietary Platforms

Watch On-Demand: Power Your Brand Safety with TikTok and IAS

With increased engagement and ad spend on entertainment platforms, marketers need to ensure they have the transparency and granular controls to protect their brand’s reputation. Cue the IAS and TikTok partnership. A platform with a user experience proven to capture...

December 14, 2021

Contextual Targeting Events & Videos Programmatic

IAS Returns to Advertising Week LATAM

Focus on Contextual Targeting Integral Ad Science is focusing on contextual targeting to address the growing needs of the ever-changing digital ad landscape. IAS research has shown that when asked, consumers prefer contextually relevant ads. But, how can brands harness...

November 22, 2021

IAS Talks CTV at the AdMonsters Publisher Forum

Ad Fraud CTV & Video Events & Videos Publisher

IAS Talks CTV at the AdMonsters Publisher Forum

Streaming Showdown: Winning over divided consumer attention Consumers pressed play in unprecedented numbers in the past year, as remote work took center stage and Connected TV (CTV) consumption grew. Recently, IAS rode the CTV wave with our exciting acquisition of...

November 7, 2021

Brand Safety & Suitability Events & Videos

IAS Returns to The 614 Group Brand Safety Summit

Setting a Course for Context: Driving advertising outcomes with a purpose-first mentality Advertisers know that the best virtual engagements prioritize meaningful connections through the screen. But it takes more than just strong messaging to make an impact with consumers. How...

November 4, 2021

Ad Fraud Brand Safety & Suitability Events & Videos Mobile & In-App

IAS Shares How to Drive Better Results at Digital Ascendant

Digital Transformation Through Better Ads = Better Results This year at Digital Ascendant, IAS took the stage with Cisco to discuss how quality impressions, transparency, and customizable control can reinvigorate marketers’ campaigns and deliver better results from real audiences. Speakers: ...

October 27, 2021

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Category: Events & Videos

Watch On-Demand: A Critical Relationship – Advertisers and the Press

IAS and State Farm Talk Contextual Targeting at SXSW

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

IAS Discusses the Future of Context at IAB’s Annual Leadership Meeting

IAS joins Brand Innovators Kickoff Summit

Watch On-Demand: Power Your Brand Safety with TikTok and IAS

IAS Returns to Advertising Week LATAM

IAS Talks CTV at the AdMonsters Publisher Forum

IAS Returns to The 614 Group Brand Safety Summit

IAS Shares How to Drive Better Results at Digital Ascendant

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Category: Events & Videos

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