Context is Key: Revolutionizing Advertising Strategies with Relevance
When it comes to brands’ advertising strategies, it’s no secret that context matters. State Farm has mastered contextual audience targeting, proving that this approach certainly plays a role in memorable, eye-catching, and, above all, successful advertising campaigns. So, as a brand that consistently sets the trends, what’s on the horizon as State Farm continues to innovate their contextual approach?
IAS’s Lindsey Danek spoke with State Farm’s Head of Marketing, Alyson Griffin, in a conversation about contextual targeting and the key role it plays in capturing an advertiser’s audience.
- Alyson Griffin: Head of Marketing, State Farm
- Lindsey Danek: Vice President of Sales, IAS