Setting a Course for Context: Driving advertising outcomes with a purpose-first mentality
Advertisers know that the best virtual engagements prioritize meaningful connections through the screen. But it takes more than just strong messaging to make an impact with consumers. How should advertisers think about creating high-impact and purposeful connections in a virtual, data-driven world?
If you weren’t able to tune in live, catch the replay of our session to hear Chance Johnson, CRO at IAS, and Pam Ariyakulkan, Director of Global Media at American Express, as they explore how to drive engagement by taking a holistic approach to media quality and messaging.
Speakers:
- Chance Johnson, CRO, IAS
- Pam Ariyakulkan, Director, Global Media, American Express