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    Contextual Targeting
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    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
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  1. Home
  2. | Topics
  3. | Contextual Targeting
  4. | IAS Returns to Advertising Week LATAM
November 23, 2021 by IAS Team

IAS Returns to Advertising Week LATAM

Contextual Targeting
Events & Videos
Programmatic
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Focus on Contextual Targeting

Integral Ad Science is focusing on contextual targeting to address the growing needs of the ever-changing digital ad landscape. IAS research has shown that when asked, consumers prefer contextually relevant ads. But, how can brands harness the power of contextual targeting solutions to drive stronger recall, favorability, and ultimately a more positive user experience?

This session covered:

  • The evolution of
  • Contextual Targeting
  • Why Contextual Targeting is vital for Programmatic
  • Key solutions to help your brand thrive in a cookieless world

To learn more about reaching your audience in a cookieless world, check out our Contextual Targeting solutions.

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