Focus on Contextual Targeting
Integral Ad Science is focusing on contextual targeting to address the growing needs of the ever-changing digital ad landscape. IAS research has shown that when asked, consumers prefer contextually relevant ads. But, how can brands harness the power of contextual targeting solutions to drive stronger recall, favorability, and ultimately a more positive user experience?
This session covered:
- The evolution of
- Contextual Targeting
- Why Contextual Targeting is vital for Programmatic
- Key solutions to help your brand thrive in a cookieless world
To learn more about reaching your audience in a cookieless world, check out our Contextual Targeting solutions.