Advertisers and news platforms have a dynamic, long-standing relationship – and for good reason. Brands have historically played a critical role in supporting media, and, ultimately, free press. However, in the wake of increasingly widespread misinformation and fake news, some advertisers have grown reluctant to run their ads alongside news due to perceived risk to their brand reputation.
As we look to further strengthen the relationship between news and advertisers, how can contextual targeting strategies help brands become more trusting of news platforms?
Watch our virtual panel on-demand with IAS, GroupM, and Reuters as they discuss how advertisers can utilize news platforms to maximize their ad spend with the help of contextual targeting