Watch On-Demand: Shaking Up Seasonal Segments with IAS

The buzz of the holiday season is already upon us and consumers are gearing up for another online-heavy shopping season. In 2021, 75% of consumers purchased their gifts on e-commerce sites. Contextual targeting offers a way to stay relevant and connect with ideal audiences online during the holiday season and beyond.

In our “Shaking Up Seasonal Segments” webinar, we share our holiday consumer research and walk you through how to develop seasonal contextual targeting strategies to align with your brand goals. 

Agenda

• Insights from our latest holiday shopping research
• Why Contextual Targeting? How does it work?
• How to develop a Contextual Targeting Strategy
• How to activate Seasonal Contextual Targeting

 Presenters

• Paul Canlas: Research & Insights Director, IAS
• Jeremy Crotty: Product Marketing Manager, IAS