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  1. Home
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  3. | Brand Safety & Suitability
  4. | IAS Discusses the Future of Context at IAB’s Annual Leadership Meeting
February 2, 2022 by IAS Team

IAS Discusses the Future of Context at IAB’s Annual Leadership Meeting

Brand Safety & Suitability
Contextual Targeting
CTV & Video
Events & Videos
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Beyond Brand Safety & Suitability: Looking to the Future of Context

It’s undeniable that brand safety and suitability are essential to any marketing strategy. Avoiding risky content such as misinformation is critical to protecting a brand’s reputation, but finding ideal content environments for your unique brand identity makes a lasting impact with consumers. With consumer attention divided across environments — from social to audio — and the inevitable deprecation of cookies, will contextual targeting power the future of advertising?

IAS and a panel of experts discussed the trends that will shape 2022 and explored the ways advertisers can benefit from going beyond brand safety and suitability with contextual targeting.

Speakers:

  • Angie Eng: Vice President of Measurement & Attribution, IAB
  • Chance Johnson: Chief Revenue Officer, IAS
  • John Marshall: Head of Global Media Investment and Innovation, HP
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