IAS Discusses the Future of Context at IAB’s Annual Leadership Meeting

It’s undeniable that brand safety and suitability are essential to any marketing strategy. Avoiding risky content such as misinformation is critical to protecting a brand’s reputation, but finding ideal content environments for your unique brand identity makes a lasting impact with consumers. With consumer attention divided across environments, from social to audio, and the inevitable deprecation of cookies, will contextual targeting solutions power the future of advertising?

IAS and a panel of experts discussed the trends that will shape 2022 and explored the ways advertisers can benefit from going beyond brand safety and suitability with contextual targeting.

Speakers:

• Angie Eng: Vice President of Measurement & Attribution, IAB
• Chance Johnson: Chief Revenue Officer, IAS
• John Marshall: Head of Global Media Investment and Innovation, HP
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