The 2023 Industry Pulse
As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.
Category: Audio
Top takeaways from Advertising Week New York
At this year’s Advertising Week New York, marketers from across the industry gathered at The Market Line on New York City’s Lower East Side to discuss the latest advertising trends and hear perspectives from some of the industry's top thought leaders. IAS and Publica had a lot to share at AWNY — check out the top takeaways from our sessions here.
Introducing Industry-Leading Media Quality for Pandora
IAS is expanding our media quality solutions to digital audio, bringing industry-leading ad verification and measurement to Pandora. Through this new solution for audio, IAS will now be able to measure audibility (audio ad measurement) and invalid traffic (IVT) on your Pandora ad placements.
Amplifying Media Quality in Digital Audio
Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.
Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers
Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.
The 2022 Industry Pulse
The IAS Industry Pulse Report provides insight into the emerging trends and priorities that will drive change in digital advertising in 2022. The results are based on the responses of US digital advertising professionals representing brands, agencies, publishers, and ad tech vendors in November 2021.