Audio Archives

Top Podcast Advertising Tips to Drive Success in 2025

Podcast advertising is rapidly becoming one of the most effective ways for brands to connect with highly engaged audiences. With millions of people tuning in to podcasts yearly and a predicted valuation of $130.63 billion by 2030, it’s a medium...

November 6, 2024

Ad Fraud Audio Insights Viewability

What is Podcast Advertising?

If you’re reading this, you’re probably looking to expand your advertising strategy through podcasts, but you still have one critical question: what is podcast advertising? Read more here.

May 20, 2024

Industry-Leading Media Quality for TuneIn

Ad Fraud Audio Insights Viewability

Industry-Leading Media Quality for TuneIn

IAS Audibility and Invalid Traffic measurement is now available for TuneIn Marketers are concerned about fraud in digital audio — and it makes sense why. With an opportunity to reach nearly three-quarters of U.S. internet users, it’s crucial for marketers...

May 8, 2024

Audio CTV & Video Featured Mobile & In-App Proprietary Platforms Research

RESEARCH: The 2024 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 18, 2023

Audio Featured Research

RESEARCH: The Sound of Suitability

In our latest research, Integral Ad Science surveyed consumers to uncover how they think about brand suitability and risk for different types of digital audio content, including both music and podcasts.

October 3, 2023

Ad Fraud Audio Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App

The 2023 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 16, 2022

Top takeaways from Advertising Week New York

Audio Events & Videos Mobile & In-App

Top takeaways from Advertising Week New York

At this year’s Advertising Week New York, marketers from across the industry gathered at The Market Line on New York City’s Lower East Side to discuss the latest advertising trends and hear perspectives from some of the industry's top thought...

October 26, 2022

Introducing Industry-Leading Media Quality for Pandora

Ad Fraud Audio Featured Insights

Introducing Industry-Leading Media Quality for Pandora

IAS is expanding our media quality solutions to digital audio, bringing industry-leading ad verification and measurement to Pandora. Through this new solution for audio, IAS will now be able to measure audibility (audio ad measurement) and invalid traffic (IVT) on...

July 11, 2022

Amplifying Media Quality in Digital Audio

Ad Fraud Audio Featured Programmatic Research

Amplifying Media Quality in Digital Audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.

June 16, 2022

Audio Brand Safety & Suitability Featured Insights Proprietary Platforms

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources...

June 15, 2022

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Category: Audio

Top Podcast Advertising Tips to Drive Success in 2025

What is Podcast Advertising?

Industry-Leading Media Quality for TuneIn

RESEARCH: The 2024 Industry Pulse

RESEARCH: The Sound of Suitability

The 2023 Industry Pulse

Top takeaways from Advertising Week New York

Introducing Industry-Leading Media Quality for Pandora

Amplifying Media Quality in Digital Audio

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

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