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Category: Audio
The 2023 Industry Pulse
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Ad FraudAudioBrand Safety & SuitabilityContextual TargetingCTV & VideoFeaturedMobile & In-AppResearch

The 2023 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.
December 16, 2022
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Top takeaways from Advertising Week New York
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AudioEvents & VideosMobile & In-App

Top takeaways from Advertising Week New York

At this year’s Advertising Week New York, marketers from across the industry gathered at The Market Line on New York City’s Lower East Side to discuss the latest advertising trends and hear perspectives from some of the industry's top thought leaders. IAS and Publica had a lot to share at AWNY — check out the top takeaways from our sessions here.
October 27, 2022
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Introducing Industry-Leading Media Quality for Pandora
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Ad FraudAudioFeaturedInsights

Introducing Industry-Leading Media Quality for Pandora

IAS is expanding our media quality solutions to digital audio, bringing industry-leading ad verification and measurement to Pandora. Through this new solution for audio, IAS will now be able to measure audibility (audio ad measurement) and invalid traffic (IVT) on your Pandora ad placements.
July 11, 2022
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Amplifying Media Quality in Digital Audio
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Ad FraudAudioFeaturedProgrammaticResearch

Amplifying Media Quality in Digital Audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.
June 16, 2022
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Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers
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AudioBrand Safety & SuitabilityFeaturedInsightsProprietary Platforms

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.
June 16, 2022
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The 2022 Industry Pulse
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AudioFeaturedInsightsResearchResources

The 2022 Industry Pulse

The IAS Industry Pulse Report provides insight into the emerging trends and priorities that will drive change in digital advertising in 2022. The results are based on the responses of US digital advertising professionals representing brands, agencies, publishers, and ad tech vendors in November 2021.
December 17, 2021
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