Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad Fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimization
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    Audio
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investor Relations
Contact
US US
UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad Fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimization
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    Audio
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
US US
UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC
  1. Home
  2. | Channels
  3. | CTV & Video
  4. | Quick Bytes: How Viewability Makes Every Impression Count
July 8, 2022 by IAS Team

Quick Bytes: How Viewability Makes Every Impression Count

CTV & Video
Events & Videos
Mobile & In-App
Viewability
Share:

A quick guide on the impact of viewability

It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen?

Enter viewability.

Viewability measures how visible a digital ad is to a consumer. To be considered viewable, an ad must meet criteria established by the Media Ratings Council (MRC) that determines what counts as a seen or viewable ad impression. 

At IAS, we measure all impressions against MRC standards — and against your own. If you have a higher viewability threshold, we can create standards for you using custom viewability benchmarks so advertisers can better align metrics with their business goals. 

With IAS’s Quality Attention solution, you can strategically track audience engagement, allowing you to optimize your media expenditure toward placements that leave a lasting impression.

Are you ready to make every impression count? Get started here.

Want more Quick Bytes? Check out our YouTube playlist.

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

IAS & Anzu bring media quality to in-game advertising
IAS & Anzu bring media quality…
Learn more ›

July 28, 2022 by IAS Team

IAS Cannes Lions Wrap Up
IAS Cannes Lions Wrap Up
Learn more ›

July 6, 2022 by IAS Team

Misinformation & Media Quality: How fake news impacts the digital advertising industry
Misinformation & Media Quality: How fake…
Learn more ›

June 6, 2022 by IAS Team

IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2022 Integral Ad Science, Inc.

Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.