IAS returned to this year’s Advertising Week LATAM Leadership Forum in Mexico City, featuring a presentation from Michelle Feerman, Sales Director at IAS.
As part of this conversation, we shared the latest industry trends and technology, including the use of sophisticated contextual targeting solutions to connect with the right audience, why consumers prefer contextually relevant ads, and so much more.
Wondering if context is the key to connecting with your ideal audience? Check out IAS’s Contextual Targeting solutions to learn how you can take control with contextual.
