How brands can champion connection to their consumers
Transparency has become a critical piece in marketing strategies. As a global leader in beverage alcohol, Diageo relies on full visibility into where their ads are being served to ensure they’re reaching their highly targeted audience.
So how do media quality metrics help marketers engage with potential customers?
IAS’s Sarah Martinez spoke with Diageo’s Josh Nafman in a fireside chat uncovering why transparency and media quality are pivotal in connecting with your brand’s ideal consumers.
- Sarah Martinez: Senior Vice President of Revenue, IAS
- Josh Nafman: Vice President of Data & Operations, Diageo
Watch the conversation below: