Maximizing Audience Engagement with Context
As the looming deprecation of cookies continues to approach the digital advertising industry, one thing is clear – the key to connecting with audiences is drastically changing. That’s where the next generation of targeting comes in – context. As the need to engage with the right audience becomes even more critical, what can marketers expect from contextual solutions?
IAS and a panel of industry experts discussed why contextual will become the key piece your brand needs to reach your desired audience.
- Sarah Martinez: Senior Vice President of Sales, IAS
- Terryn Lance: Senior Director of Media Strategy & Planning, Walmart
Explore our contextual targeting solutions to learn more about how contextual solutions can help you reach your right audience and drive ad engagement.