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  1. Home
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  3. | Contextual Targeting
  4. | IAS Discusses Context and Ad Engagement at Digital Ascendant
May 19, 2022 by IAS Team

IAS Discusses Context and Ad Engagement at Digital Ascendant

Contextual Targeting
CTV & Video
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Maximizing Audience Engagement with Context 

As the looming deprecation of cookies continues to approach the digital advertising industry, one thing is clear – the key to connecting with audiences is drastically changing. That’s where the next generation of targeting comes in – context. As the need to engage with the right audience becomes even more critical, what can marketers expect from contextual solutions?

IAS and a panel of industry experts discussed why contextual will become the key piece your brand needs to reach your desired audience.

Speakers:

  • Sarah Martinez: Senior Vice President of Sales, IAS
  • Terryn Lance: Senior Director of Media Strategy & Planning, Walmart

Explore our contextual targeting solutions to learn more about how contextual solutions can help you reach your right audience and drive ad engagement.

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