Gaming is growing. How are you tapping into the format?
Gaming has emerged as a crucial format to reach engaged consumers. In fact, gaming is one of the top three mediums that adults consume on a daily basis, and according to IAS’s Industry Pulse report, media experts agree that the format is full of untapped marketing potential.
So as advertisers dive into this new territory, how can they ensure their brand is protected from misaligned in-game content?
IAS sat down with top thought leaders from Xaxis, Anzu, and The Trade Desk to explore opportunities in the gaming landscape and uncover why marketers should prioritize safety and suitability while capitalizing on the gaming boom.
- Amanda Garber: Product Marketing Manager, IAS
- Harry Wilkins: Senior Manager of Gaming, The Trade Desk
- Julia Rast: Director of Global Solutions & Innovation, Xaxis
- Geoffrey Summerville: Executive Vice President of Global Growth, Anzu
Watch this webinar on-demand below to take your gaming strategy to the next level.