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Share on XAdvertising Week New York 2024 has come to a close, and IAS was at the center of several impactful discussions that addressed the biggest challenges and opportunities in today’s media landscape. From programmatic technology in CTV to safeguarding brands from misinformation, IAS brought together top industry experts to share their insights.
Strategies to Safeguard your Brand and Navigate Misinformation
With IAS, IPG Mediabrands, and Axios
Misinformation is a growing concern, particularly as AI-powered deepfakes and unsafe content continue to pose significant risks to brand safety — especially in a global election year. In a panel moderated by Axios Media Correspondent Sara Fischer, Lisa Utzschneider, CEO of IAS, was joined by David Byrne, EVP, Global Head of Brand Safety & Privacy at IPG Mediabrands, to discuss how the advertising industry is tackling these challenges.
Lisa and David shared actionable strategies for safeguarding brands, emphasizing the value of brand safety tools to navigate misinformation. The insightful conversation also highlighted the deep importance of advertisers continuing to support news and quality journalism.
The Role of Programmatic Technology in Growing the TV Advertising Ecosystem
With IAS and Samsung Ads
As Connected TV (CTV) continues its explosive growth, the role of programmatic technology is more critical than ever. During this insightful fireside chat, Cameron Miille, Chief Revenue Officer of Publica by IAS, and Joe Melaragno, Head of Revenue Strategy & Performance Demand at Samsung Ads, explored the importance of real-time, automated technology in the future of TV advertising.
They discussed how programmatic technology is revolutionizing the way advertisers and publishers approach CTV, offering benefits like increased efficiency and precise targeting. The conversation touched on what the future of the CTV ecosystem looks like as programmatic becomes the standard and what marketers need to consider as they navigate this evolving space.
Networking with industry experts
To celebrate Advertising Week New York, IAS hosted an exclusive happy hour at the Fleur Room at the Moxy Hotel, bringing together industry professionals for an evening of networking, light bites, and cocktails. Attendees had the opportunity to exchange thoughts on the week’s sessions, share insights, and unwind after a week of thought leadership and innovation.
Celebrating leaders in media
IAS was a proud sponsor of AAF Advertising Hall of Achievement Cocktail Party, which brought together leaders across the industry for a night of networking and celebration. This exclusive event highlighted the achievements of rising stars in advertising.
Additionally, IAS joined the celebration of exceptional female leaders making waves across the media landscape at this year’s Cynopsis Top Women in Media Awards, honoring the remarkable contributions of women in the industry.
Liz Schiff, SVP, Global Agency Development at IAS, participated in an Advertising Week Leadership Roundtable on How Machine Learning is Transforming the Agency Opportunity.
We hope to see you next year!
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