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Share on XProtect your brand from low-quality AI-generated content—before and after the bid–with IAS Quality Sync and Context Control Avoidance.
The digital landscape is evolving faster than ever, and not always for the better. Mass-produced, low-quality AI-generated content, or “AI slop,” is proliferating across the internet, creating new risks for advertisers. Nearly half of consumers don’t trust brands that advertise on websites heavily reliant on AI-generated content, and 75% of advertisers say they would not want their ads appearing next to it (IAS B2B Survey, Sept. 2025). The reputational and performance stakes are real and growing.
That’s why IAS is proud to announce that Low-Quality GenAI Avoidance is now available in open beta, giving advertisers and agencies a powerful, seamless way to protect their brands and maximize campaign quality at scale.
AI Slop Stops Here. Your Campaigns Don't.
IAS Low-Quality GenAI Avoidance works seamlessly within Context Control Avoidance to detect and score low-quality AI-generated content in near real time so your ads only appear alongside authentic, premium content. Activation requires no additional contract or workflow overhaul.
Pre-bid avoidance is available today via the off-the-shelf Context Control Avoidance segment Low Quality GenAI (1539658), which can be activated directly in your DSP or added to your Quality Sync brand suitability profile for automatic syncing across integrated DSPs. Post-bid measurement and blocking are also available through standard Context Control reporting in IAS Signal UI and Report Builder. At launch, coverage applies only to English-language text content across the open web (desktop and mobile web), with display and video placements supported.
This is just the beginning.
IAS is actively looking to expand its AI slop coverage to include other formats and environments, with more detailed timelines to be shared later in 2026. As AI-generated content continues to evolve, so will IAS—continuously calibrating our models to stay ahead of the curve and deliver the precision your brand demands.
Contact an IAS representative today to activate Low-Quality GenAI Avoidance and keep your campaigns running in the quality environments they deserve.
