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Share on XKey strategies for detecting and avoiding made-for-advertising sites
Made-for-Advertising (MFA) sites rely on the lure of catchy headlines, clickbait, and controversial content to drive traffic and revenue. And while these websites aren’t inherently bad, they sacrifice quality in the relentless pursuit of revenue — wasting advertisers’ valuable marketing spend and driving little to no results.
Watch The Hidden Cost of MFA: Key strategies for detecting and avoiding made-for-advertising sites on-demand below, where you’ll learn:
- Why the nuances of MFA sites and Ad Clutter sites matter
- How ad placements on quality sites can also drive cost efficiency
- Key tools you can leverage to avoid MFA sites
SPEAKERS:
- Scott Pierce: Senior Director, Product Management, IAS
- Jeremy Crotty: Product Marketing Manager, IAS
