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Share on XWe’re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.
With the addition of Viewability and Invalid Traffic (IVT) measurement for Sponsored Snaps in the Chat Feed, IAS now provides comprehensive coverage across all Snapchat ad formats on any device.
More Transparency for Sponsored Snaps
Everyday 469 million people use Snapchat to create, share, and enjoy visual content. Sponsored Snaps allows advertisers to send Snaps directly to an audience and appear in Snapchat’s most popular tab: the Chat Feed.
Now, advertisers can measure how those Sponsored Snaps perform with the same transparency available across other Snapchat ad formats. The addition of IAS measurement ensures brands can better understand ad quality, engagement, and the integrity of impressions in this high-traffic environment.
IAS’s Total Media Quality for Snap provides advertisers with:
- Comprehensive Measurement: Access Viewability, Invalid Traffic, Brand Safety and Suitability Measurement for available placements within IAS Signal
- Brand Protection: Validate that media is appearing next to content aligned to brand goals and access fully customizable reports to help you understand the comprehensive brand suitability performance for a given campaign
- Transparency: Gain insights into how ads are engaging audiences and reaching real users with metrics such as Time-in-View, Invalid Traffic rates, and more
- Measure Every Second: Only IAS uses industry-leading frame-by-frame Multimedia Classification technology to classify content — combining image, audio, and text signals
- Global reach: Engage in all Snapchat supported languages across Sponsored Snaps, Single Image or Video Ads, Story Ads, Collection Ads, Commercials, AR Lenses, and AR Filters
A Long-Standing Commitment to Media Quality
The expanded partnership builds on seven years of collaboration between IAS and Snap. Since 2018, IAS has provided advertisers with Viewability and IVT measurement on Snapchat, later adding Brand Safety and Suitability capabilities in 2024. Earlier this year, IAS also announced a first-to-market attention measurement partnership with Snap and Lumen Research — continuing to push innovation in how advertisers understand and optimize campaign performance.
Reach out to an IAS representative to learn more.
