Mobile & In-App - Page 2 of 6 - Integral Ad Science

IAS Shares How to Drive Better Results at Digital Ascendant

Digital Transformation Through Better Ads = Better Results This year at Digital Ascendant, IAS took the stage with Cisco to discuss how quality impressions, transparency, and customizable control can reinvigorate marketers’ campaigns and deliver better results from real audiences. Speakers: ...

October 28, 2021

Guides Mobile & In-App

Your 2021 guide to the OM SDK

As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardized measurement to Open Web Video, available now for integration! The OM for Open Web Video...

March 22, 2021

Unlocking Mobile: The power of the OM SDK

Events & Videos Mobile & In-App

Unlocking Mobile: The power of the OM SDK

As advertisers attempt to capitalize on the growing space, they continue to struggle with in-app measurement and verification. Enter the OM SDK: the hero of in-app environments that allows for transparency, optimization, and monetization on mobile.

May 6, 2020

CTV & Video Insights Mobile & In-App Proprietary Platforms

2020 Product Sneak Peek

In 2019, IAS explored uncharted territory with CTV, shifted from Brand Safety to Brand Suitability, and scaled on social – as we look back on the year, here are our favorite product innovations and a sneak peek of what's to come in 2020.

January 23, 2020

Tech Talk with MoPub: The evolving mobile landscape

Mobile & In-App Publisher

Tech Talk with MoPub: The evolving mobile landscape

IAS sat down with Meagan Ralston, Manager of Strategic Partners at MoPub, to discuss their perspectives on the evolving mobile landscape for digital advertising.

January 7, 2020

Ad Fraud Events & Videos Mobile & In-App Programmatic Resources

Webinar: 2019 Holiday Buying Unwrapped

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the perfect gift.

October 9, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Programmatic Proprietary Platforms Publisher Research Viewability

Industry Pulse: A look ahead at 2019

Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.

February 6, 2019

Ad Fraud Brand Safety & Suitability Channels CTV & Video Mobile & In-App Programmatic Proprietary Platforms Publisher Topics Viewability

2019 Predictions from IAS

Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.

December 18, 2018

Ad Fraud Brand Safety & Suitability Channels Mobile & In-App Programmatic Topics Viewability

Tricks of the trade: Holiday marketing Q&A

In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.

October 23, 2018

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Category: Mobile & In-App

IAS Shares How to Drive Better Results at Digital Ascendant

Your 2021 guide to the OM SDK

Unlocking Mobile: The power of the OM SDK

2020 Product Sneak Peek

Tech Talk with MoPub: The evolving mobile landscape

Webinar: 2019 Holiday Buying Unwrapped

Industry Pulse: A look ahead at 2019

2019 Predictions from IAS

Tricks of the trade: Holiday marketing Q&A

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