Mobile & In-App Archives

IAS’s Context Control Improves Conversions for Renault Turkey

IAS’s Context Control Improves Conversions for Renault Turkey

Renault, a French-based auto manufacturer, established a goal to increase awareness and conversions across their website. Over the course of four weeks, IAS and OMD worked with Renault Turkey to implement IAS’s Context Control Targeting – our cookieless contextual solution...

May 11, 2022

IAS Expands Media Quality Solutions for TikTok

Brand Safety & Suitability Featured Guides Mobile & In-App Proprietary Platforms Viewability

IAS Expands Media Quality Solutions for TikTok

IAS is excited to announce that we've expanded our partnership with TikTok to measure viewability, invalid traffic, and app-level brand safety globally.

May 9, 2022

Watch On-Demand: Driving Campaign Efficiency with IAS and Google

CTV & Video Efficiency & Optimization Events & Videos Featured Mobile & In-App Resources

Watch On-Demand: Driving Campaign Efficiency with IAS and Google

Join IAS’s Michelle Conkel and Justin Broxton, Product Manager at Google, as they discuss the boundless value of IAS’s Automated Tag for Google Campaign Manager 360 and reveal best practices ad ops practitioners need to know.

April 27, 2022

IAS Shares Key Insights at Programmatic I/O in Las Vegas

Contextual Targeting CTV & Video Events & Videos Mobile & In-App

IAS Shares Key Insights at Programmatic I/O in Las Vegas

Context is Key: A New Frontier to Drive Ad Performance As the advertising industry advances beyond third-party cookies, contextual relevance is revolutionizing digital strategies. While context-based buying methods offer a multitude of marketer benefits, consumers are weighing in on context—...

April 22, 2022

IAS Accelerates OMD’s Tag Wrapping Process

Case Studies CTV & Video Efficiency & Optimization Mobile & In-App

IAS Accelerates OMD’s Tag Wrapping Process

“It is the best solution created by any ad verification vendor.” – Bartu Elgin, Senior Ad Ops Executive, OMD Turkey OMD, the world’s largest media network, prides themselves on delivering better and faster decisions for their clients. In order to get...

April 20, 2022

Brand Safety & Suitability CTV & Video Guides Mobile & In-App

Navigating Geo-Political Conflict

Keeping your brand protected and supporting quality journalism during uncertain times As a digital media quality company, IAS’s core capabilities focus on ensuring quality impressions with the correct context for brands’ values and objectives, delivered by quality publishers. To continue...

April 12, 2022

IAS Enhances Signal UI with Unified View and Attention Metrics

CTV & Video Efficiency & Optimization Featured Guides Mobile & In-App Programmatic

IAS Enhances Signal UI with Unified View and Attention Metrics

IAS is excited to announce new reporting enhancements in the Signal UI that provide advertisers with a unified view of their global campaigns. This technology allows advertisers to analyze data using custom filters created automatically from their unique campaign naming convention.

April 6, 2022

Ad Fraud CTV & Video Events & Videos Mobile & In-App

Quick Bytes: Detecting and mitigating ad fraud

At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. To help you stay up to date on the latest innovation, we bring...

April 4, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Events & Videos Mobile & In-App Viewability

IAS Shares How to Drive Better Results at Digital Ascendant

Digital Transformation Through Better Ads = Better Results This year at Digital Ascendant, IAS took the stage with Cisco to discuss how quality impressions, transparency, and customizable control can reinvigorate marketers’ campaigns and deliver better results from real audiences. Speakers: ...

October 28, 2021

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Category: Mobile & In-App

IAS’s Context Control Improves Conversions for Renault Turkey

IAS Expands Media Quality Solutions for TikTok

Watch On-Demand: Driving Campaign Efficiency with IAS and Google

IAS Shares Key Insights at Programmatic I/O in Las Vegas

IAS Accelerates OMD’s Tag Wrapping Process

Navigating Geo-Political Conflict

IAS Enhances Signal UI with Unified View and Attention Metrics

Quick Bytes: Detecting and mitigating ad fraud

IAS Shares How to Drive Better Results at Digital Ascendant

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