Why consumer-based metrics matter
Advertising has one high-level objective: to influence consumer behavior in a manner that creates value for the brand. Learn why consumer based metrics are the key to achieving that goal.
Category: Mobile & In-App
Oath: What is Native Advertising and where is it headed?
This is the first in a series on native advertising by Oath.
Native has transformed digital advertising. But what is native advertising exactly? At its simplest, native ads are a form of paid media where the advertising experience follows the form and function of the user experience in which it’s placed.
Media Quality Report: Q&A on mobile
During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our mobile benchmarks and what they mean for the marketplace.
Closing the gap with uniform standards for viewability
Standardizing with the Open Measurement SDK With a 69% increase in mobile in-app use year-over-year, it’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. As an advertiser, and not unlike any other device,...
Viewability matters: The value for mobile publishers
Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more.
Bringing transparency to mobile in-app buys with MoPub
To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available to any one of the over 49K apps on the MoPub platform once publishers integrate MoPub’s latest SDK.
Make it count: a Q&A on mobile viewability
In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.
Advertising on social: it’s all relative
Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves as new platforms pop up, and existing platforms find new and unexpected ways for people to connect with friends, families, influencers, celebrities, brands, and more.
Viewability glossary
Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud should never be included in the number of viewable impressions. Viewability does not describe how effective an ad was, whether it was seen by target audiences, or even if it was seen at all.