Trust, transparency, and the battleground for ad quality
Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.
Category: Mobile & In-App
IAB: Mobile Attribution FAQ 2017
Integral Ad Science helped to contribute to the IAB’s Mobile Attribution FAQ 2017.
Mobile web vs. mobile app environments
While the current industry viewability guidelines for mobile are similar to those of display, many people find this to be inconsistent with the very different nature of mobile advertising technology, especially in-app.
A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?
Today we find ourselves in a market centered around the seller, rather than the buyer. Innovation is mainly being led from the sell side, be that from the walled gardens, the mobile SSPs or the DSPs.
Ensuring viewability across emerging channels
What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?
A short guide to mobile fraud
As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.
The importance of open sourcing software to keep apace in an ever-changing digital landscape
Mobile devices have become central to our lives, affecting how we interact with the world around us. However, even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry.
Is an open source initiative the key to solving viewability problems?
Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.
What’s top of mind for 2017?
In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about where they see digital advertising heading in 2017.