Renault, a French-based auto manufacturer, established a goal to increase awareness and conversions across their website. Over the course of four weeks, IAS and OMD worked with Renault Turkey to implement IAS’s Context Control Targeting – our cookieless contextual solution that delivers precision and maximizes campaign impact.
Through Context Control Targeting, Renault Turkey was able to accomplish:
- 53% increase in click-through-rate
- 8.4% increase in conversion rate
- 3% improvement in cost-per-click
Download our case study to learn more about how IAS’s Context Control Targeting helped Renault Turkey boost awareness and conversions across the board.