IAS is excited to announce new reporting enhancements in the Signal UI that provide advertisers with a unified view of their global campaigns. This technology allows advertisers to analyze data using custom filters created automatically from their unique campaign naming convention.
Through Unified View, advertisers can examine their data from different dimensions, including regions, lines of business, campaign types, and more – allowing for enhanced insights and more informed decision making.
In addition to this new technology, we also amplified our Report Builder to include time-in-view insights and several new open web video metrics, enabling advertisers to evaluate their performance beyond core verification.
Advertisers can also now pull an Attention Metrics Report in IAS Signal, which highlights metrics commonly associated with attention. Through our consultative custom insights team, advertisers’ campaigns can be tested to determine which metrics are driving desired business results.
Log in to your IAS Signal dashboard to gain access to these quality metrics – and maximize your marketing outcomes.
