Mobile & In-App Archives

Viewability matters: The value for mobile publishers

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video...

September 26, 2017

Bringing transparency to mobile in-app buys with MoPub

Insights Mobile & In-App Viewability

Bringing transparency to mobile in-app buys with MoPub

To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available...

August 31, 2017

Channels Mobile & In-App Open Web Resources Topics

Make it count: a Q&A on mobile viewability

In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.

August 22, 2017

Advertising on social: it’s all relative

Channels CTV & Video Mobile & In-App Resources Social Platforms Topics Viewability

Advertising on social: it’s all relative

Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves...

July 25, 2017

Brand Safety & Suitability Insights Mobile & In-App Open Web Social Platforms

Trust, transparency, and the battleground for ad quality

Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.

June 7, 2017

Channels Mobile & In-App Resources Topics Viewability

Mobile web vs. mobile app environments

While the current industry viewability guidelines for mobile are similar to those of display, many people find this to be inconsistent with the very different nature of mobile advertising technology, especially in-app.

May 16, 2017

Insights Mobile & In-App Social Platforms Viewability

Ensuring viewability across emerging channels

What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?

May 15, 2017

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

Channels Mobile & In-App

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

Today we find ourselves in a market centered around the seller, rather than the buyer. Innovation is mainly being led from the sell side, be that from the walled gardens, the mobile SSPs or the DSPs.

May 15, 2017

Channels Mobile & In-App Resources Topics Viewability

The importance of open sourcing software to keep apace in an ever-changing digital landscape

Mobile devices have become central to our lives, affecting how we interact with the world around us. However, even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry.

March 17, 2017

Is an open source initiative the key to solving viewability problems?

Insights Mobile & In-App Viewability

Is an open source initiative the key to solving viewability problems?

Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.

March 8, 2017

1 2 … 6 7 8

Category: Mobile & In-App

Viewability matters: The value for mobile publishers

Bringing transparency to mobile in-app buys with MoPub

Make it count: a Q&A on mobile viewability

Advertising on social: it’s all relative

Trust, transparency, and the battleground for ad quality

Mobile web vs. mobile app environments

Ensuring viewability across emerging channels

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

The importance of open sourcing software to keep apace in an ever-changing digital landscape

Is an open source initiative the key to solving viewability problems?

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now