Keeping your brand protected and supporting quality journalism during uncertain times
As a digital media quality company, IAS’s core capabilities focus on ensuring quality impressions with the correct context for brands’ values and objectives, delivered by quality publishers. To continue providing customers with our industry-leading solutions, we’ve gathered tips for navigating campaigns as we remain fully aware of the current geo-political conflict in Eastern Europe.
IAS created the Geo-Political Conflicts Guide, helping advertisers protect their brand, support quality journalism, and avoid funding misinformation. IAS realizes that sensitive subjects can cause uncertainty for marketers – but quality journalism is more important now than ever. This guide aims to help advertisers continue to fund news while staying thoughtful in their safety and suitability strategies, helping you assess your brand’s objectives with greater ease during uncertain times.
To access IAS’s tips for navigating geo-political crises, download our in-depth Geo-Political Conflicts Guide, covering everything from avoiding misinformation to targeting suitable content for your brand.