What’s top of mind for 2017?
In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about where they see digital advertising heading in 2017.
Integral Ad Science Verification now available for Twitter video inventory
We’re proud to announce that our integration with Twitter has launched – providing viewability measurement for Twitter video inventory.
Transparent, efficient, and universal: making the case for open sourcing software
Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for...
Moving open source SDK forward: IAB to assume governance of industry initiative
In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward. With their leadership, we hope to make this solution a true industry...
How to engage customers in a new, mixed-reality world
Augmented reality (AR), virtual reality (VR), and a combination of the two known in the industry as mixed reality (MR) have the potential to create a whole new platform, ecosystem, and media that will offer new and exciting ways to...
Mobile advertisers need a cookie-crumb trail to follow
Despite influx of investment, mobile still faces significant measurement challenges preventing us from truly understanding the impact of the medium. The primary reason behind this challenge is the lack of cookies in mobile applications.
The top challenges to ‘watch’ out for in wearable advertising
Wearables, such as the recently released Apple Watch, offer an opportunity for brands to reach audiences in a personalized way, offering true one-to-one marketing. While the industry is still in beta for wearables, there are factors that can be examined...
Why your mobile in-app ads may never be seen
Jason Cooper, General Manager of Mobile, discusses mobile in-app ads not reaching the consumer and what the advertising industry can do to better understand this issue of viewability, in iMediaConnection.
