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  1. Home
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  4. | IAS Accelerates OMD’s Tag Wrapping Process
April 20, 2022 by IAS Team

IAS Accelerates OMD’s Tag Wrapping Process

Case Studies
CTV & Video
Efficiency & Optimization
Mobile & In-App
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“It is the best solution created by any ad verification vendor.” – Bartu Elgin, Senior Ad Ops Executive, OMD Turkey 
 

OMD, the world’s largest media network, prides themselves on delivering better and faster decisions for their clients. In order to get their campaign up and running quickly for an auto client, OMD Turkey partnered with IAS to try Automated Tag – our completely automated tag wrapping process, saving time and streamlining workflow for advertisers and agencies.  

Through IAS’s Automated Tag, OMD Turkey was able to: 

  • Reduce tag wrapping time to mere seconds: time was reduced by 9 minutes and 42 seconds per campaign 
  • Save hours of time across campaigns: OMD saved more than 6 hours across 38 campaigns 

Download our case study to learn more about how IAS’s Automated Tag helped OMD Turkey massively cut tag wrapping time across 38 campaigns.

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