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Category: Uncategorized
Misinformation & Media Quality: How fake news impacts the digital advertising industry
https://secure.gravatar.com/avatar/1d9fb12e30c5a184fa087e56964345b8?s=80&d=mm&r=g
Contextual TargetingCTV & VideoFeaturedMobile & In-AppResearchUncategorized

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Advertising in the age of misinformation Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning...
June 6, 2022
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Advertising Week NY 2021: Marketing by Mindset
https://secure.gravatar.com/avatar/1074954ad8078abaf5f0ab1b22e0aae9?s=80&d=mm&r=g
Brand Safety & SuitabilityContextual TargetingUncategorized

Advertising Week NY 2021: Marketing by Mindset

This year at Advertising Week New York, IAS had the pleasure of hosting “Marketing by Mindset: Unlocking Contextual Targeting,” a discussion on the power of contextual advertising in a cookieless world, and the science behind consumer perception of match ads....
November 16, 2021
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