Twitter boasts more than a half billion active users every month. That’s 250 million potential opportunities for brands to connect with consumers each day. But with thousands of Tweets sent every second, how can marketers sift through the volume and noise to determine their ads are appearing in suitable environments?
IAS has teamed up with Twitter to offer marketers access to industry-leading brand safety and suitability, viewability, and Invalid Traffic (IVT) measurement. Marketers can now better understand the content that appears adjacent to their ads on Twitter’s feed with IAS Twitter Brand Safety and Suitability Measurement. With Tweet-level analysis and reporting that’s aligned with GARM brand safety and suitability risk categories, advertisers can run on Twitter with confidence.
With IAS’s new industry-leading brand safety and suitability solution for Twitter, advertisers can access:
- Third-party transparency into the context in which your ads appear on Twitter, allowing you to execute campaigns with confidence
- Granular reporting aligned to the GARM brand suitability and safety framework, providing you clear insights
- Easy activation set up with your IAS and Twitter representatives
Comprehensive, sophisticated coverage on Twitter is accessible now. Pair this solution with IAS’s existing Twitter Viewability and IVT measurement for complete transparency to your Twitter campaign performance.
Advertise on Twitter with confidence. Download the one sheet to get started today.