RESEARCH: Maximizing Impact on Mobile

Mobile is massive — in fact, it’s the device consumers go to most to do their online shopping. As shoppers flock to their phones to make purchases and mobile shopping platforms continue to develop in both ease and innovation, marketers need to know how to show up when engaging consumers on their favorite device.

So how can marketers leverage consumers’ attention and impact purchase decisions as they shop on mobile?

In our latest study, IAS explores how consumers are shopping on their mobile devices and uncovers the key drivers behind consumer preferences in their mobile advertising experiences. Plus, we dive into observational data unlocking insight into what drives conversions and ROI on mobile.

Here’s a peek at what we found:

• 75% of mobile shoppers shop on mobile at least once a week
• 55% of mobile shoppers agree that page clutter affects their ability to pay attention to mobile ads
• 40% of mobile shoppers are less likely to purchase a product from a mobile ad when next to unsafe content

Accelerate your brand’s impact and drive superior results on mobile. Download the research to find out how.