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  1. Home
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  3. | Ad Fraud
  4. | Health & beauty retailer exceeds benchmarks with IAS
December 21, 2022 by IAS Team

Health & beauty retailer exceeds benchmarks with IAS

Ad Fraud
Brand Safety & Suitability
Case Studies
Contextual Targeting
Mobile & In-App
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Guardian surpasses Singapore’s benchmarks with media quality across campaigns

The challenge: Guardian, a Singapore-based health and beauty company, focused solely on the cost of their media buys to determine ROI. In order to look beyond cost, Guardian established a goal to dissect the value of each measured impression, ensuring ads were viewable, brand safe and suitable, fraud free, and in-geo.

The solution: To reach this goal, Guardian partnered with IAS for sophisticated, data-driven solutions to optimize toward higher quality media at scale against Singapore’s benchmarks.

The results:

  • Brand safety: 25x better than Singapore’s average brand risk rate for desktop display
  • Viewability: 5.5% better than Singapore’s average viewability rate for desktop display
  • Ad fraud: 3.2x better than Singapore’s average ad fraud rate for desktop display

Surpass benchmarks and drive better outcomes for your brand. Download the case study now to find out how.

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