Guardian surpasses Singapore’s benchmarks with media quality across campaigns
The challenge: Guardian, a Singapore-based health and beauty company, focused solely on the cost of their media buys to determine ROI. In order to look beyond cost, Guardian established a goal to dissect the value of each measured impression, ensuring ads were viewable, brand safe and suitable, fraud free, and in-geo.
The solution: To reach this goal, Guardian partnered with IAS for sophisticated, data-driven solutions to optimize toward higher quality media at scale against Singapore’s benchmarks.
The results:
- Brand safety: 25x better than Singapore’s average brand risk rate for desktop display
- Viewability: 5.5% better than Singapore’s average viewability rate for desktop display
- Ad fraud: 3.2x better than Singapore’s average ad fraud rate for desktop display
Surpass benchmarks and drive better outcomes for your brand. Download the case study now to find out how.
