Insights Archives

Unlocking the impact of quality inventory with IAS & Ogury

Discover the relationship between performance, context, and Quality AttentionTM Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. Ogury aimed to get insights/deepest...

May 21, 2025

Insights

Track your brand’s carbon footprint with measurement from Good-Loop and IAS

Reduce the environmental impact of your ad campaigns with seamless, end-to-end carbon emission tracking IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns....

May 16, 2023

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Featured Insights

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Integral Ad Science has been on the forefront of defining and advancing the concept of Attention in digital advertising. Based on extensive advertiser campaign data and groundbreaking AI, IAS has already built a first-of-its-kind Attention model, which found that Attention is...

May 1, 2023

Ad Fraud CTV & Video Insights Viewability

Validate your media quality on Netflix

It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution for Netflix, advertisers can validate the quality...

April 12, 2023

Brand Safety & Suitability Contextual Targeting Featured Insights Viewability

Taking Action on Attention:
Volume I

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

April 10, 2023

International Women’s Day Spotlight: EMEA Leaders

Insights Stories

International Women’s Day Spotlight: EMEA Leaders

You’d be forgiven for assuming that International Women’s Day is a fairly new occasion. Something that was born out of modern protest freedoms or pay transparency perhaps? But in fact the first recognised IWD was all the way back in...

March 8, 2023

Diversity and Inclusion in Advertising: Why the future of marketing must be inclusive

Featured Insights Research

Diversity and Inclusion in Advertising: Why the future of marketing must be inclusive

Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove...

March 6, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS now a badged TikTok Measurement Partner

IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor...

February 23, 2023

Brand Safety & Suitability Featured Insights Social Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

January 17, 2023

The 2023 Industry Pulse – Media experts predict more advertising opportunities

Insights

The 2023 Industry Pulse – Media experts predict more advertising opportunities

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse. In 2023, industry experts are anticipating even greater advertising opportunities on channels like...

January 10, 2023

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Category: Insights

Unlocking the impact of quality inventory with IAS & Ogury

Track your brand’s carbon footprint with measurement from Good-Loop and IAS

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Validate your media quality on Netflix

Taking Action on Attention:
Volume I

International Women’s Day Spotlight: EMEA Leaders

Diversity and Inclusion in Advertising: Why the future of marketing must be inclusive

IAS now a badged TikTok Measurement Partner

Introducing IAS pre-bid brand safety on TikTok

The 2023 Industry Pulse – Media experts predict more advertising opportunities

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