Insights Archives

International Women’s Day Spotlight: EMEA Leaders

You’d be forgiven for assuming that International Women’s Day is a fairly new occasion. Something that was born out of modern protest freedoms or pay transparency perhaps? But in fact the first recognised IWD was all the way back in...

March 9, 2023

Diversity and Inclusion in Advertising: Why the future of marketing must be inclusive

Featured Insights Research

Diversity and Inclusion in Advertising: Why the future of marketing must be inclusive

Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove...

March 6, 2023

Brand Safety & Suitability Featured Insights Proprietary Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

January 18, 2023

The 2023 Industry Pulse – Media experts predict more advertising opportunities

Insights

The 2023 Industry Pulse – Media experts predict more advertising opportunities

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse. In 2023, industry experts are anticipating even greater advertising opportunities on channels like...

January 10, 2023

Avoid Scoring an Own Goal with your FIFA World Cup Campaigns

Insights

Avoid Scoring an Own Goal with your FIFA World Cup Campaigns

With the huge advances in contextual targeting technology, there’s no real reason any advertiser should be relying solely on keywords in their campaigns. But we understand that letting go is sometimes difficult; and so if you must use keywords you...

November 9, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Efficiency & Optimisation Featured Featured Insights Insights Programmatic Programmatic

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Featured Insights

Connect with IAS at Cannes

Join the IAS team as we reconvene in the French Riviera for this year’s long-awaited Cannes Lions Festival. All week long you can find us at the Tatiana Yacht, conveniently located in the Porte de Cannes. Come aboard for a meeting, networking, educational panels, and most importantly, some summer fun.

June 2, 2022

The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment

Contextual Targeting Insights

The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment

September has been a big month for comebacks: ABBA, an elongated Summer, and of course, DMEXCO! DMEXCO hasn’t really had a year off, but with it being shifted online since last year, 2021 made way for a smooth and sleek...

September 10, 2021

Brand Safety & Suitability Insights Uncategorised

Risky business

This article is written by Nick Morley, Managing Director EMEA and it was originally published in Mediatel Navigating brand risk remains a top priority, so what’s next for digital ads? Nick Morley, EMEA MD at Integral Ad Science offers answers...

June 24, 2021

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