Programmatic Archives

IAS & Anzu bring media quality to in-game advertising

IAS & Anzu bring media quality to in-game advertising

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked. But...

August 26, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Efficiency & Optimisation Featured Featured Insights Insights Programmatic Programmatic

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Efficiency & Optimisation Efficiency & Optimisation Featured Featured Programmatic Programmatic

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...

June 1, 2022

Harmelin Media optimizes efficiency with IAS Total Visibility

Case Studies Programmatic

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...

September 30, 2021

Contextual Targeting Featured Programmatic Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 3, 2021

Programmatic Uncategorised

Driving programmatic performance with brand suitability

In an age of unfounded rates of content creation, and during a time when hate speech and misinformation have come to the fore, many marketing professionals are understandably seeking guidance on how to navigate the best environments for their advertising...

August 18, 2021

Programmatic

Programmatic Guide: Driving efficiency with verification

UK programmatic display ad spending will reach £7.90 billion in 2021, up 16.4% from 2020 to account for 93.6% of total display ad spending according to emarketer. It’s no surprise the demand for greater transparency and highly viewable, bot-free and...

August 4, 2021

Case Studies Programmatic

Case study: How dentsu drive efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...

June 28, 2021

Insights Media Quality Reports Programmatic

Programmatic media quality trends

Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, over the last 12-18 months, we have seen these issues return to the fore as transparency across the media supply chain has become even...

April 29, 2021

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Category: Programmatic

IAS & Anzu bring media quality to in-game advertising

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Harmelin Media optimizes efficiency with IAS Total Visibility

Holiday Shopping Habits Unwrapped

Driving programmatic performance with brand suitability

Programmatic Guide: Driving efficiency with verification

Case study: How dentsu drive efficiency

Programmatic media quality trends

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