Open Web Archives

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

Turn holiday planning into performance worth celebrating. Get the insights you need to plan earlier, maximise media quality, and deliver stronger business outcomes. The holiday season is not one self-contained package with a bow on top — it is a...

July 20, 2026

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Ad Fraud Articles Open Web Research

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Key Takeaway: As the World Cup heads into the final matches, new IAS media quality data highlights an interesting nuance for digital advertisers. While raw metrics show that invalid traffic (IVT) and Made for Advertising (MFA) rates actually decreased after kickoff,...

July 13, 2026

Contextual Targeting Open Web

Targeting for Performance at IAS

Contextual targeting built for smarter reach and stronger results When was the last time you reviewed a campaign report that looked strong on paper—high reach, efficient CPMs, and well-defined audience segments—yet underdelivered where it mattered most? For years, marketers have...

March 4, 2026

Ad Fraud Articles Brand Safety & Suitability Digital Audio Efficiency & Optimisation Insights Open Web Programmatic Social Platforms

Signals of Safety: Brand Integrity in an AI-Driven World

When everything can be generated, trust matters more than ever A product image that looks real but not quite right.A headline that sounds convincing until you pause and read it again. Most people recognise that moment of hesitation. And often,...

February 25, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Insights Open Web Resources Social Platforms

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

Strengthen brand protection across the Open Web, Social Media and CTV The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms....

January 23, 2026

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Open Web Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

IAS & Anzu bring media quality to in-game advertising

Ad Fraud Featured Open Web Viewability

IAS & Anzu bring media quality to in-game advertising

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked. But...

August 26, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Featured Insights Open Web

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Efficiency & Optimisation Featured Open Web

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...

June 1, 2022

Drive marketing outcomes with IAS’s Total Visibility Dashboard

Open Web

Drive marketing outcomes with IAS’s Total Visibility Dashboard

Optimise towards the most efficient and high-quality paths in-flight with IAS’s Total Visibility. Now you can access insight into the quality, supply path, and cost of programmatic ads in near real-time, all in one place. With IAS’s Quality Path Optimization...

May 25, 2022

Harmelin Media optimizes efficiency with IAS Total Visibility

Case Studies Open Web

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...

September 30, 2021

Contextual Targeting Featured Open Web Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 2, 2021

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Open Web

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Targeting for Performance at IAS

Signals of Safety: Brand Integrity in an AI-Driven World

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

Undercover Context: Driving consumer engagement through non-obvious contextual links

IAS & Anzu bring media quality to in-game advertising

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Drive marketing outcomes with IAS’s Total Visibility Dashboard

Harmelin Media optimizes efficiency with IAS Total Visibility

Holiday Shopping Habits Unwrapped

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