Efficiency & Optimisation Archives

Ad Fraud Articles Brand Safety & Suitability CTV & Video Digital Audio Efficiency & Optimisation Insights Insights Open Web Programmatic Social Platforms

Signals of Safety: Brand Integrity in an AI-Driven World

When everything can be generated, trust matters more than ever A product image that looks real but not quite right.A headline that sounds convincing until you pause and read it again. Most people recognise that moment of hesitation. And often,...

February 25, 2026

Automating Supply Path Optimisation with IAS Total Visibility

Efficiency & Optimisation Featured

Automating Supply Path Optimisation with IAS Total Visibility

Increase working media spend, achieve a 33% uplift in conversion rate, and save time with automated optimisation across leading DSPs with no manual oversight required. The programmatic ecosystem is increasingly complex. Multiple DSPs, SSPs and publisher relationships make it difficult...

January 29, 2026

Brand Safety & Suitability Brand Safety & Suitability Case Studies Case Studies Contextual Targeting Efficiency & Optimisation Insights Publisher Viewability

Unlocking the impact of quality inventory with IAS & Ogury

Discover the relationship between performance, context, and Quality AttentionTM Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. Ogury aimed to get insights/deepest...

May 21, 2025

Efficiency & Optimisation

Constructing your Quality Path

Programmatic advertising is rapidly growing in adoption among marketers, but the purchasing experience is getting more complicated. Industry experts recognize that it’s critical to implement supply path optimization (SPO) into their programmatic strategy to ease the complexity — but recent...

November 16, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Featured Insights Open Web

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Efficiency & Optimisation Featured Open Web

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...

June 1, 2022

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Case Studies Efficiency & Optimisation

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the processes of getting campaigns live,...

October 11, 2021

Case Study: OMD Saves Time Tagging with IAS

Case Studies Efficiency & Optimisation

Case Study: OMD Saves Time Tagging with IAS

The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.

September 30, 2021

Efficiency & Optimisation Open Web

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to a recent development in digital advertising concerning transparency in programmatic buying, Supply Path Optimization. The dynamics of...

April 6, 2021

Efficiency & Optimisation Featured Guides Mobile & In-App

Your 2021 guide to the OM SDK

As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardized measurement to Open Web Video, available now for integration! The OM for Open Web Video...

March 22, 2021

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Category: Efficiency & Optimisation

Signals of Safety: Brand Integrity in an AI-Driven World

Automating Supply Path Optimisation with IAS Total Visibility

Unlocking the impact of quality inventory with IAS & Ogury

Constructing your Quality Path

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Quick Bytes: Quality Path Optimization for Programmatic Transparency

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Case Study: OMD Saves Time Tagging with IAS

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

Your 2021 guide to the OM SDK

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