First-Party Data Just Got A Lot Smarter: IAS and Databricks CustomerLake
Bypass technical bottlenecks and turn static customer data into dynamic, high-converting audiences at the speed of AI with IAS and Databricks CustomerLake.
IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk
Building upon the AI-driven brand safety and suitability solutions previously introduced for the Spotify Audience Network, IAS is bringing unmatched precision to the space. Through an expanded partnership with Spotify, IAS has launched episode-level pre-bid optimization for programmatic audio—available first...
How Stellantis Is Turning Attention Into a Competitive Advantage
Stellantis, IAS, and Publicis Media deployed a global attention strategy. See the case study to learn how optimizing 13 billion impressions drove a 165% engagement boost and 33% ad recall.
Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads
Maximize ROI on Meta's Threads! IAS expands its AI-driven Content Block Lists to Threads feed, offering real-time, customized brand protection and industry-leading AI classification for confident scaling.
IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV
IAS is closing the transparency gap with IAS Total TV. This comprehensive suite of solutions is designed specifically to bring the clarity and accountability of linear broadcast to the streaming world.
