Brand Safety & Suitability Archives

Brand Safety and Suitability Measurement for YouTube

Video content is rapidly increasing, blurring the lines between what is and isn't suitable for your brand. Gain control of your brand message amid the content boom with IAS's industry-leading brand safety and suitability measurement for YouTube.

May 3, 2023

Brand Safety & Suitability Featured Insights Proprietary Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

January 18, 2023

Brand Safety & Suitability Guides Guides

Navigating the ongoing European energy crisis

Protect your brand, support quality news outlets, and avoid funding misinformation According to the World Economic Forum, European gas prices have skyrocketed 8x higher than their 10-year average, throwing the continent into crisis. As Europe navigates this unprecedented energy crisis,...

November 22, 2022

Brand Safety & Suitability

Post-Bid Brand Safety & Suitability on TikTok

Access end-to-end transparency and protection for your entire TikTok campaign IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins...

October 17, 2022

Introducing Industry-Leading Media Quality for Pandora

Ad Fraud Brand Safety & Suitability

Introducing Industry-Leading Media Quality for Pandora

Access greater transparency on the impact of your audio campaigns The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to...

July 19, 2022

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Brand Safety & Suitability Featured Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats. So...

June 7, 2022

Brand Safety & Suitability

Navigating brand safety and suitability during geopolitical conflict

Russia’s war on Ukraine is challenging for all businesses. The crisis is forcing brands to think long and hard about where is and isn’t acceptable for their ads to show up. Advertisers are worried about appearing next to distressing information,...

March 29, 2022

Brand Safety & Suitability Proprietary Platforms Research Uncategorised

Social Media Ad Receptivity in the UK

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach £8.95 billion in the UK alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...

February 3, 2022

Brand Safety & Suitability

Essential guide: Brand Safety and Suitability

The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand. That’s where brand suitability comes in. But...

December 9, 2021

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Category: Brand Safety & Suitability

Brand Safety and Suitability Measurement for YouTube

Introducing IAS pre-bid brand safety on TikTok

Navigating the ongoing European energy crisis

Post-Bid Brand Safety & Suitability on TikTok

Introducing Industry-Leading Media Quality for Pandora

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Navigating brand safety and suitability during geopolitical conflict

Social Media Ad Receptivity in the UK

Essential guide: Brand Safety and Suitability

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