Brand Safety & Suitability Archives

Brand Safety and Suitability Measurement for YouTube

Video content is rapidly increasing, blurring the lines between what is and isn't suitable for your brand. Gain control of your brand message amid the content boom with IAS's industry-leading brand safety and suitability measurement for YouTube.

May 3, 2023

Brand Safety & Suitability Contextual Targeting Featured Insights Viewability

Taking Action on Attention:
Volume I

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

April 10, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS now a badged TikTok Measurement Partner

IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor...

February 23, 2023

Brand Safety & Suitability Featured Insights Proprietary Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

January 17, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to...

January 10, 2023

Brand Safety & Suitability Guides

Navigating the ongoing European energy crisis

Protect your brand, support quality news outlets, and avoid funding misinformation According to the World Economic Forum, European gas prices have skyrocketed 8x higher than their 10-year average, throwing the continent into crisis. As Europe navigates this unprecedented energy crisis,...

November 21, 2022

Brand Safety & Suitability

Post-Bid Brand Safety & Suitability on TikTok

Access end-to-end transparency and protection for your entire TikTok campaign IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins...

October 17, 2022

Ad Fraud Brand Safety & Suitability

Introducing Industry-Leading Media Quality for Pandora

Access greater transparency on the impact of your audio campaigns The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to...

July 18, 2022

Brand Safety & Suitability Featured Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats. So...

June 7, 2022

Brand Safety & Suitability

Navigating brand safety and suitability during geopolitical conflict

Russia’s war on Ukraine is challenging for all businesses. The crisis is forcing brands to think long and hard about where is and isn’t acceptable for their ads to show up. Advertisers are worried about appearing next to distressing information,...

March 29, 2022

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Category: Brand Safety & Suitability

Brand Safety and Suitability Measurement for YouTube

Taking Action on Attention:
Volume I

IAS now a badged TikTok Measurement Partner

Introducing IAS pre-bid brand safety on TikTok

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Navigating the ongoing European energy crisis

Post-Bid Brand Safety & Suitability on TikTok

Introducing Industry-Leading Media Quality for Pandora

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Navigating brand safety and suitability during geopolitical conflict

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Category: Brand Safety & Suitability

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