Brand Safety & Suitability - Integral Ad Science

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Brand risk improvements in the UK indicate the return of confidence

The H1 2021 IAS Media Quality Report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons....

October 21, 2021

Brand Safety & Suitability Trends

How the pandemic affected digital media quality in Europe — and how advertisers can mitigate brand risk

Q&A with Paul Nasse, Managing Director of Northern Europe, was originally published in eMarketer . The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and...

August 5, 2021

Brand Safety & Suitability Research Uncategorised

The state of brand risk in Europe

It’s been a transformative year in digital advertising. The pandemic and global lockdown orders have increased digital content consumption at its fastest rate. At the same time, 2020 witnessed a rise in hate speech, misinformation and social movements. This has...

July 8, 2021

Brand Safety & Suitability Insights Uncategorised

Risky business

This article is written by Nick Morley, Managing Director EMEA and it was originally published in Mediatel Navigating brand risk remains a top priority, so what’s next for digital ads? Nick Morley, EMEA MD at Integral Ad Science offers answers...

June 24, 2021

Ad Fraud Brand Safety & Suitability Featured Insights Media Quality Reports Viewability

Navigating Media Quality – Trends from H2 2020

We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets. Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre...

April 1, 2021

Brand Safety & Suitability CTV & Video Featured Guides

CTV Brand Safety is Scalable and Available Now

Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers...

March 25, 2021

Ad Fraud Brand Safety & Suitability Insights Viewability

Grow Your Digital Career with IAS Academy

The constant pace of digital advertising and evolving consumer demands continue to make the digital advertising landscape more complex and bring new challenges for those in the ecosystem. While navigating this dynamic yet complex landscape, it is critical that marketers...

March 23, 2021

Brand Safety & Suitability Contextual Targeting Featured Insights Research

Brand sentiment analysis: Why positivity alone is no longer enough

This article is written by our EMEA MD, Nick Morley and was originally published in Marketing Tech News. Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately...

March 10, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Mobile & In-App Programmatic Publisher Research Viewability

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

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Category: Brand Safety & Suitability

Brand risk improvements in the UK indicate the return of confidence

How the pandemic affected digital media quality in Europe — and how advertisers can mitigate brand risk

The state of brand risk in Europe

Risky business

Navigating Media Quality – Trends from H2 2020

CTV Brand Safety is Scalable and Available Now

Grow Your Digital Career with IAS Academy

Brand sentiment analysis: Why positivity alone is no longer enough

Industry Pulse 2021: The Most Unexpected Predictions

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