Marketing in the time of Brexit & Trump: Which path should brands take?
In periods of turmoil, it can be hard for marketers to find their feet – and to call these times ‘divisive’ would be an understatement. The ad tech industry has weathered gender and diversity concerns, Facebook’s measurement scandal and, more recently, P&G’s call to clean up the media supply chain, but the political landscape is something all industries will be influenced by – both positively and negatively.