Brands are coming under ever greater pressure to prove that their budgets are being spent efficiently and that their campaigns reach their target consumer. However, it is not always possible for brands to get clear answers as to whether their...
A brand safety system is all about preventing these kinds of things from happening.
In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.
With programmatic ad spend expected to reach £2.5bn in 2016, factors such as brand safety, ad fraud, and viewability are ongoing concerns for the digital advertising industry.