Brand Safety & Suitability Archives

Post-Bid Brand Safety & Suitability on TikTok

Access end-to-end transparency and protection for your entire TikTok campaign IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins...

October 17, 2022

Ad Fraud Brand Safety & Suitability

Introducing Industry-Leading Media Quality for Pandora

Access greater transparency on the impact of your audio campaigns The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to...

July 18, 2022

Brand Safety & Suitability Featured Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats. So...

June 7, 2022

Brand Safety & Suitability

Navigating brand safety and suitability during geopolitical conflict

Russia’s war on Ukraine is challenging for all businesses. The crisis is forcing brands to think long and hard about where is and isn’t acceptable for their ads to show up. Advertisers are worried about appearing next to distressing information,...

March 29, 2022

Brand Safety & Suitability Research Social Platforms

Social Media Ad Receptivity in the UK

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach £8.95 billion in the UK alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...

February 3, 2022

Brand Safety & Suitability

Essential guide: Brand Safety and Suitability

The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand. That’s where brand suitability comes in. But...

December 9, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Brand risk improvements in the UK indicate the return of confidence

The H1 2021 IAS Media Quality Report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons....

October 21, 2021

Brand Safety & Suitability Guides

Industry Essentials: Download our Brand Safety & Suitability Guide

September 14, 2021

Brand Safety & Suitability Trends

How the pandemic affected digital media quality in Europe — and how advertisers can mitigate brand risk

Q&A with Paul Nasse, Managing Director of Northern Europe, was originally published in eMarketer . The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and...

August 5, 2021

Brand Safety & Suitability Research

The state of brand risk in Europe

It’s been a transformative year in digital advertising. The pandemic and global lockdown orders have increased digital content consumption at its fastest rate. At the same time, 2020 witnessed a rise in hate speech, misinformation and social movements. This has...

July 8, 2021

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Category: Brand Safety & Suitability

Post-Bid Brand Safety & Suitability on TikTok

Introducing Industry-Leading Media Quality for Pandora

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Navigating brand safety and suitability during geopolitical conflict

Social Media Ad Receptivity in the UK

Essential guide: Brand Safety and Suitability

Brand risk improvements in the UK indicate the return of confidence

Industry Essentials: Download our Brand Safety & Suitability Guide

How the pandemic affected digital media quality in Europe — and how advertisers can mitigate brand risk

The state of brand risk in Europe

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